RESTAURANT KARIM @ Eastlake , Kampar

Famous and well known places for Utarian - Mamak Stall.  
(24 HOURS)
 Google Maps // Coordinate Maps // Location Picture // Group Photo // Menu

Restaurant Karim's famous dish is Roti Canai which invented by Malaysian Mamak who is an Indian-Muslim. It does not originally from India. It was invented by the "Mamak" which is for the lower income people that can let them have a cheaper food and then later was re-exported back to India. The main ingredients are mainly water and plain flour add on some oil to make it a bit oily and easier to fry. The oil that used is only for lubrication in the final process of stretching and folding. There are many types of shape such as round or square.

Moreover, Roti Canai can stuffed with Chocolate Powder, Condensed Milk, Egg, Sugar, Butter, Kaya (Coconut Jam), Sardin Fish, Banana which quite common combination in Mamak Stall. 

Roti Bawang (Onion)

Roti Sardin (Sardine)

This food can add-on with other ingredient which will have different types of name which created by "Mamak" which known as Indian-Muslim. This popular pastry pancake is an all- time favourite appetizer on menus in Malaysian eateries all around the globe. Roti Canai ( pronounced as Chan-nai) which mean its being first named from the region of Chennai in India and also known as Roti Prata. 

Before Fried.

After Fried

Restaurant Karim has created some special menu called Roti USA and Roti Japan which wrap different ingredient. Meanwhile the price for the Roti Canai (also known as Roti Kosong) is affordable which is RM 0.90 as compared with others stall.

Roti Canai with Chicken curry

Most of the customer are students and working adults. Therefore, they can get a cheaper and delicious meal as there had many variety of foods and beverages. Roti Kosong is the popular food because the dough is thin and when fried it will become very crispy. The texture is so light and fluffy and the crust was super crispy without getting burnt while it can be eaten on its own without any curry if those who do not eat curry.

Curry Chicken with Roti Canai.

This mamak stall had also provide few types of curry such as fish curry, chicken curry and most famous is the dhall curry (also known as "kuah kacang" or lentil curry). The dhall sauce is superbly think and creamy. Besides of all the foods and beverages, the worker there are also friendly and nice to all the customers.

Questions:-

a) Reasons why we choose this restaurant.
b) Its classification of e-commerce by the nature of the transaction or interactions.
c) Its business models.
d)  Its basic approach used in marketing and advertising.
e)  Recommendations to improve businesses through e-commerce.


Reference
Turban, E., King, D., Lee, J., Liang, T.P., and Turban, D. (2012). Electronic Commerce 2012: A Managerial and 

Social Networks Perspective (7th Ed.). Upper Saddle River, NJ: Pearson/ Prentice Hall